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That is why it is so important to define what those habits are to establish how you are going to reach them and through what type of content. Step 3…
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That is why it is so important to define what those habits are to establish how you are going to reach them and through what type of content. Step 3…
But trust is not earned overnight. Today’s B2B buyers spend a lot of time educating themselves about the companies they are considering working with. They study them, do internet searches,…
At Impulse we have the purpose of transforming brands so that they generate positive changes in the lives of their consumers. For this reason, we create these collaborative learning spaces…
Sales Teams We talked content and data ideas from the Growth Talk event: aligning marketing and sales teams, so that your business grows. Founder – CEO Whenever there was talk…
learns from them, and reminds us to leave then to of arriving two minutes late 80% of the time. The system needs to be fed, and from there will come…
Article comments, interest in AI in the 1980s led to a bit of a boom. However, because it lacked a viable business use, “AI winter” ensued. Today, increased data and…
These customers know that companies have information about them, and more importantly, they know what companies could do with this information to customer service experience. For example, millennials are obsess…
However, AI drifted into specific fields. Over time, science evolved into , and it was then that AI began to generate significant results in our lives. It was a combination…
You don’t want your company to be the “boring friend” at dinner, do you? Remember that raising in social networks is one of the priorities of digital marketing. Content is…
Following those conversations on a better view of your business and provides deep insight into the habits, needs and expectations of your target audience . All the information is essential…
If you missed , check out the recording on Salesforce LIVE . 4. A conversation with former First Lady Michelle Obama Former First Lady Michelle Obama gave us the honor…
After months of waiting, Dreamforce ’17 has come and gone in the blink of an eye. It was four days packed with lectures, sessions, hands-on training, inspiring discussions with some…
It is necessary to understand that, in order to sell more, we do not depend only on how many clients are approached by the sales team. So important is the…
What are Chatbots? Chatbots , as their name suggests ( chat + bot ), are robots developed within a messaging application with the principle of automating communication. This functionality can…
Cause Initial costs with configuration and installation are extremely high It is necessary to hire an IT team to manage the server and perform maintenance Less flexible and upgrades can…
Therefore, it is important to use digital technologies, such as online CRM , for example, to have all the information about customers gathered in a single easily accessible place, which…
On the contrary, he must be thought of with a margin of flexibility. The country’s economic situation can change from one day to the next, so keep three scenarios in…
In the sales plan, the logic is the same – in addition to guiding salespeople and teams, it allows the entire company to be aligned with the objectives and enables…
It is those stories that will make customers connect with your brand and choose your company. Stories keep teams connected Translate complex strategies and issues into stories that engage employees.…
It began to be developed in the 1980s, as the intelligence concepts into practice. in 2010 with the rise of powerful computers and the increase in accessible data, making advances…
The terms machine learning and deep learning exploded along with artificial intelligence . All of them are part of the evolution that enables machines to think like human beings, however,…
Powered by artificial intelligence , Alexa uses machine learning to learn from the user and become more and more personalized. Cortana is Microsoft’s virtual assistant and is present in various…
They demand to receive immediate and specialized help for their doubts and problems. The truth is that this is just a reflection of modern society: services are all automated, work…
With this, it is possible to monitor, for example, the activities of a client on social networks and respond immediately on that channel, based on the information collected from their…
Mobile SOS applications and consoles that provide greater productivity to agents. These innovations further increase customers’ expectations for quality care. In response, several companies are already calling their customer service…
New technologies such as mobility, cloud computing and artificial intelligence add value in unique ways for a small business, however, to start the customer success journey, the essential piece is…
strategy that, different from the cross-sell approach, involves encouraging customers to acquire a more sophisticated or modern version of the product they originally intended to buy. As an example, imagine…