One of the ways that brands seek to engage with their potential consumers is through live broadcasts. After the decline of Periscope, brands are starting to use Facebook Live.One of the ways that brands seek to engage with their potential.One of the ways that brands seek to engage with their potentialconsumers is through live broadcasts. After the decline of Periscope, brands are starting to use Facebook Live.
According to Tech Crunch, although they are tools known to all, some brands are unaware of the scope that Facebook Live would give them, but it has advantages over the use of branded instant content, among which are:Provide unique content. In late 2011, Snapchat emerged as something completely new, offering live video sharing. Since then, Periscope and Meerkat have developed live content.And it is that 81 percent of Internet users watched more live streaming content.
During 2016 Than Years Before, That Is, the Audience Is There
During 2016 than years before, that is, the audience is there. So facebook live will provide an instant and real-time source of content for users. Spectators. Live streams have the advantage of providing unedited and unfiltered content. However, it doesn’t mean that brands should start a live video without a plan of action. It is a profitable video strategy. Facebook live does not require large budgets. Since users enjoy the videos without editing, so only a cell phone will be necessary. The platform should not be used for every type of visual content on the uk mobile phone database company website. But rather for more established goals, albeit naturally. Create more excitement around the products. Facebook live can be used for special events, but not everything. Because live videos are raw and often unedited, meaning the viewer won’t always wait.
To Do This, Brands Must Use That Same Emotion
To evoke excitement around a new product or service. The consistent and ritualistic experience of the new live videos excites and will encourage users to come back for more.Connect with the brand’s audience. One of the advantages of Facebook Live is the personal approach to the content, as many brands use it as a quick question and answer session without all the big production behind the content. Plus, 90 percent of millennials find it fun to answer questions from social media or Facebook Live.Drive more traffic to Facebook pages. Facebook Live is a real source of traffic to the page of the company or brand. Live videos drive engagement more. And it is that the videos of the platform can handle 10 times more comments due to the connection in real time.