Absolut plans to strengthen its marketing strategy. Mainly on social networks and mobile devices with the aim of reactivating the brand in the minds of consumers. Absolut plans to reinforce its digital marketing strategy focused mainly on social networks and mobile devices with the aim of reactivating the brand in the minds of consumers. It includes the relaunch of hoppr by absolut, its social app in which users can enter through their facebook profile and share their experience in real time in social events and partyCanadian CTO CIO Email Lists locations in the surroundings.
Its activation was a few weeks ago in new york
Its activation was a few weeks ago in new york. Where it included the collaboration of 10 influencers. At coachella while the brand plans to release. Canadian CTO CIO Email Lists It in los angeles next month according to a report. From digiday likewise it will maintain a strong content. Marketing presence on social networks such as. Facebook instagram and twitter with the aim. Of extending the reach of the brand and the. Level of user interaction seriously absolut would. Reinforce its engagement with its target audience. Canadian CTO CIO Email Lists Absolut is one of the leading vodka brands.
However it is still far behind its market
However it is still far behind its market. Dominating rival smirnoff, which sold around 25.6 million 9-litre cases in 2014, while the pernod ricard-owned brand is second with a sales volume of around 11.1 million 9-litre cases, according to statista data. As for the campaign being launched in the united states, it has a lot to do with the fact that it is one of the main markets for alcohol consumption. According to iwsr data from 2014, china is the country that consumes the most alcoholic beverages , accounting for Canadian CTO CIO Email Lists 27.5 percent of the market.