There is nothing worse than seeing a different message in each different channel. for this reason it is necessary to receive the value proposition from the brand identity . in some cases, as in SMEs, it may happen that it is not present. At that point, before working on social networks, it is necessary to restore a brand identity. the promise made to users (value proposition) the values (pillars) the reason for choosing the brand (reason why) 4.TONE OF VOICE: just as we take the promise of value from the brand identity, we take the tone of voice we want to speak to our customers (target) from the experience that the brand wants to bring to life ( brand experience ). the tone of voice is a fundamental element for a brand, often taken for granted, and here
It Is Necessary to Define the Roles
too there is nothing worse than speaking at random. The brand is a bit like a human being and we like consistency. It is possible to segment the tone of voice and therefore make it simpler or more technical according to the interlocutor.
There is no hard rule as to when a sentence is too long. Sometimes, you need to write short sentences, sometimes a longer sentence is the best Guatemala Phone Number option. In any case, you shouldn’t use too many long sentences. On average, they are more difficult to read. Readers tend to stop reading texts with lots of long sentences earlier.
CHANNELS: having defined the objective and the target, I have the possibility to choose which social network to control. It is necessary to study the: target audience of the various social networks (eg young IG and FB +30 and B2B links) using for example various market research the most used social networks in the various markets (eg we chat for china, vkcontact for russia) social networks not supervised by competitors (through competitors analysis )
Omitting This Operational Part Makes It Less Likely
6.FUNNEL: for each goal it is necessary to define the activity to be done at each stage of the funnel (in depth) . For example to create brand awarenss a similar to campaign, to create engagement of organic posts etc. It is therefore necessary to create a complete path.
This fragment is a lot easier to read and more engaging. Shorter sentences make it easier to get your message across. And make no mistake: this is true for more advanced readers as well. We’ve lost count of the number of people who have ignored our advice because they are “writing for a sophisticated audience”. It doesn’t matter. Clear and concise writing benefits everyone. Your content can be as complex as you want it to be. Your writing shouldn’t. Period.