Ad blocking continues to gain ground as more. And more consumers discover how easy it is to install this mechanism that eliminates the most annoying ads, such as video pre-rolls, displays, transition ads (interstitials), hompage takeovers etc. Sales Directors Email Lists Ad blocking continues to gain ground as more and more consumers discover how easy it is to install this mechanism that eliminates the most annoying ads, such as video pre-rolls, displays, transition ads (interstitials), hompage takeovers etc. There is consensus that ad blocking is a headache for those who depend on this advertising as a form of digital financing. Worldwide, according to data from Sales Directors Email Lists globalwebindex.
During the first quarter percent of users reported
During the first quarter percent of users reported. Having blocked an ad, while in the second quarter. The figure was 28 percent the same as in the third. Sales Directors Email Lists Quarter giving a significant jump in the. Fourth quarter by reaching 38 percent. And that’s why the digital video advertising firm unruly. Has delved into the ‘why’ of ad blocking with a survey. In which it asked internet users. If they were seeing too many ads or showing the. Same ones repeatedly participants generally. Complained more about excessive video advertising. Than frequency but the results suggest. That both factors contribute to the decision. To install ad blockers and it is that in the end. Sales Directors Email Lists It points to the underlying reason.
Which is none other than to end up offering
Which is none other than to end up offering. A digital experience that left consumers frustrated. And even angry. Teads. a publisher monetization platform, has also studied the factors that inspire users to install ad blockers. With video ads, pre-rolls were seen as the most intrusive ad format, and by extension, the one that most pushed pSales Directors Email Lists eople to take action against digital advertising. In the study, which was carried out at the end of 2015, 55 percent of respondents who have installed an ad blocker said that pre-rolls are the most annoying, compared to 25 percent who said the same Sales Directors Email Lists of native videos, which are those that appear between the text paragraphs of an article.