And unlike paid marketing channels (social. Search. Banners). Where the ads disappear when the budget runs out. Content stays online until you pull it down. That means the return continues to grow indefinitely. There’s no shortage of major brands who are just killing it with content marketing. Ranging Sweden Phone Number from comprehensive written content (like shopify’s blog or hubspot’s massive marketing resource library) to emotionally impactful videos (like the olympics promotions from under armour and p&g). Content marketing isn’t exclusive to major brands. Either. More than of bb marketers employ content marketing as part of their strategies. And of marketers plan to produce more content over the next year.
Startup founders and entrepreneurs are increasingly taking note of this low-cost. High-return method for growing their brands and executing successful launches. In this article. I’ll Sweden Phone Number cover five entrepreneurs who managed to build their empires primarily with content marketing. Conent marketing guide free download the ultimate guide to content marketing for business first name * email * download now . Peep laja peep-laja-for-built-their-brands-with-content-marketing peep is the founder of conversionxl. A blog that focuses on conversion optimization and is largely considered to be one of the best resources in its market. He also recently launched the conversionxl institute to offer training and informational resources for those who don’t have the budget or the traffic needed for traditional optimization testing.
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Peep launched his blog in and had some early success with posts that went viral. Including the first month when . visits rolled in. The months that followed were fairly consistent. Which is a spectacular feat for a new blog. By the end of the first year. Peep was starting to reach the k visitors per month mark Sweden phone number Although there were already thousands of marketing blogs crowding the online space. Peep knew he could stand out if he specialized. By analyzing data and researching other blogs. He found a gap that wasn’t yet fully addressed with quality content. Specifically. He created a formula to produce evidence-based. Data-driven marketing advice centered around conversion optimization.
He also optimized his posts for traffic based on the types of content that racked up the most shares: long posts between . and . words posts with highly relevant images evidence-heavy content in which every claim was backed up with data – either with examples or links to credible research the surges of traffic Sweden Phone Number came from smart promotion and distribution. At the time. There were fewer social channels available than we have today. So peep had a consistent list he followed to promote content: direct contact with companies mentioned in the content.
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Which resulted in those companies also sharing the content on social media simplified. Concise emails and tweets promoting the post the use of twitter. Facebook. And linkedin to share Sweden Phone Number content content submissions to reddit. Stumbleupon. And hacker news promoting content with the help of influencers (like tim ferriss) writing guest posts for other sites to generate referral traffic a key part of peep’s success was not focusing on quantity of content. In his first year. He averaged just one post every five days. That figure later dwindled to two posts per month.