Of return, rate of profit or just return, and represents the relationship between what was invested and the result obtained. Conversion rate The conversion rate is a widely used metric…

Customer experience Customer experience is  to the way the customer engages and creates end-to-end connections with a company. Customers are increasingly demanding, connected and fast, demanding much more from brands…

Refers to the moment in which a user recognizes some need or problem. It is the first stage of the customer journey. B2B B2B is the term us to represent…

Of the biases and prejudices that we have as a society towards women and work to break them down and banish myths. And above all, empower women so that we…

Since that first job in the computer center, I was in charge of systems at a major hotel. During the last year of my degree, I got a job developing…

I would let them know that there is a group of women and allies who passionately dedicate their time to ensuring that the glass ceilings, sticky floors and obstacles that…

Passionate about, it is always easier to find a way around it to make it possible. What challenges do you find for SWN in Argentina? I believe that we have…

I think it is a very vivid example of the Network team enables, where among other things, we seek to be a bridge between . Salesforce and our community to…

Salesforce Women Network, the Equality Group that works to promote the inclusion of women in the technology sector Melina Rochi, Program Manager, Workplace Services at Salesforce, and leader of the…

Companies are increasingly striving to provide more connected customer service experiences , but to achieve this, it is necessary to cover different areas and processes. Salesforce solutions offer tighter integration…

A cost-cutting strategy, in turn, lowers profit margins – leaving few opportunities for search and development. , the tendency of companies in the red ocean is to deliver more and…

On the other hand, training through Salesforce’s free learning platform .Trailhead , the acquisition of skills that allow users to develop technological skills and soft skills . That will help…

At Salesforce, visit the careers page on our website. Pro Colombia, a government entity that promotes investment in the country, supported the initiative. Salesforce highlighted its commitment to education, the…

When deciding which pronouns to use, many take the easy way out, but Not everyone identifies based on their appearance. Having my pronouns prominently displayed in all of our systems…

Out against systemic racism and hate and to stand with the Black community . For this reason, today more than ever we need our LGBTQIA+ community to speak out for…

Salesforce and its ecosystem of customers and partners are expect to stimulate the creation of 3.3 million new jobs ( Salesforce Economy ) in the world. If you’re an IT…

The calendar of commemorative dates for the second half of the year is marked by important events that mobilize sales. In 2018, it was no different: driven by retail sales…

One in three CIOs leads change initiatives and drives business innovation within their organizations; 74% of them said IT departments are now responsible for cybersecurity. operations, data compliance, and customer…

Teams By Clara Sanchez-Noda There was a time when the only reason some teams in a company interacted with the IT team was because of a technical problem that no…

To effectively manage its assortment , every commercial enterprise is required to make numerous choices : first of all, there are choices that have strategic value, such as the option…

Using shorter sentences makes your text easier to read. And, readability is important for SEO. It makes sense if you think about it. Google likes to show (and people like…

Whenever we think in terms of the market, the first thing we have to refer to is the demand . The type of demand is in fact the first factor…

In the passive voice, the actor and receiver are switched around. The receiver then becomes the grammatical subject. Note that the meaning of the sentence stays the same, the only…

Did you know that the brand affects certain areas of the human brain? Yes, it is he who “biologically” conditions our purchases. Over the course of history, several experiments have been carried out…

First of all we are consumers! More than students, workers, young and old, we are consumers. Let’s think of any activity that we carry out every day: we need goods…

Consumer communities they determine constraints, but also direct and immediate opportunities as they not only contribute to the formation of needs and attitudes, but they intervene in a substantial and…

So said the poet Pablo Neruda in ” Il Postino ” When the good Mario asked him to write a poem for his beloved Beatrice. Well, how do you write…