Listen carefully to what is actually the Northeast Mobile Phone Number question behind the question. UPC works with the agency Netsociety . For 2013 it was decide to in-source operational SEM activities.” The role of search engine marketing at UPC From the head office of UPC Netherlands in Amsterdam, a team of more than Northeast Mobile Phone Number 20 people works on all online marketing disciplines. The role of search is important, UPC recognized this many years ago. It remains a fixed, important part of the total Northeast Mobile Phone Number mix and this is not expected to change in terms of spending. Online, and not just search, is important for putting the customer first, because that’s so often the starting point.

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For problems you look online and you Northeast Mobile Phone Number certainly do not always call a helpdesk. SEM is so important because the starting point for the internet for many people is Google. And so it is important for UPC to be present there. A few years ago, UPC even won the De Speld, because of the philosophy of relationship Northeast Mobile Phone Number management, also online. Nowadays this is increasingly commonplace, but at the time it was certainly very innovative. Webcare is “being there, where your customers are” and Northeast Mobile Phone Number that is still in the UPC genes. It is striking that loyalty at UPC also falls under the objectives for search engine marketing.

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That says something about its importance Northeast Mobile Phone Number at UPC. At UPC, customer satisfaction and direct sales are ingrained as targets. Online is therefore more than just sales. sem upc What does UPC do with ‘search’? Findability at UPC means getting the right information to the consumer at the right time. The story has Northeast Mobile Phone Number to be right right away. The basis for search is the AIDA model . In practice, this means that UPC also actively deploys search campaigns aimed at customer service, satisfaction and relationship management. The choice for campaign search terms is made on the basis of Northeast Mobile Phone Number the expected stages in the (purchase) process.

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