As for the marketing levers (from 4P to 4C) also for Merchandising the logic of the web overturns and adds new postulates. Let’s start from the beginning. Let’s focus on rewriting passive voice sentences into active ones first, though. We’ll give an example for every tense in English in which the passive makes sense. The position of the products has a thousand variations, the comparison of prices as well … in short, many logics of merchandising on the web change nuances. So how to optimize the position of products on the “shelves” of ecommerce? The new principles of E-Merchandising the right product is the one that is easily accessible UX is fundamental: the navigation experience must be easy , fluid and intuitive the right moment has fragmented.
The New Principles of E-merchandising
Now there are Micro moments so the right moment is fragmented in time (always) and in place (everywhere) the right information must be communicated through strategic communication channels as they represent the new point of Senegal Phone Number contact with the customer through types of information research (eg forums, advice, reviews ..). Finally, all the information collected must be registered , here we begin to talk about big data. We remind you that the principle of quality applies here, content is king. Let’s explore why the passive form demands more effort. As I told you before, the basic active sentence structure is quite consistent and logical in English. The passive voice turns this all the way around. You first read what was affected.
The Right Product Is the One That Is Easily
Deepening your knowledge allows you to personalize the contents and influence your purchasing behavior. Merchandising strategies such as up sell and cross sell are obviously still valid. Think about the products recommended by Amazon. This means constructing an image of what happens takes a tiny moment longer. Again, these moments can easily add up if you overuse the passive voice. All classifications that are based on the principle of sociality so that if everyone likes a product, you should like it too.