So said the poet Pablo Neruda in ” Il Postino ” When the good Mario asked him to write a poem for his beloved Beatrice. Well, how do you write a poem for a woman you don’t even know? So, one day, Don Pablo said: ” Let’s get to know this Beatrice!” In marketing it is exactly the same!
Moreover, we expect the actor to be in the subject position, so we are slightly disoriented. This means constructing an image of what happens takes a tiny moment longer. Again, these moments can easily add up if you overuse the passive voice.
Proactive Attitude Towards His Target
Secondly, the passive voice uses a sentence structure which requires more cognitive effort. Your reader will spend valuable working memory on making sense of the sentence. This decreases the likelihood of you getting your message across. But Slovenia Phone Number often neither this nor intuition is enough. A leader takes a proactive attitude towards his target , identifying unexpressed needs or seeking new solutions to needs, desires already known. A leader makes information and knowledge his added value resources, he invests and builds on them.
In Marketing It Is Exactly the Same
Look around you: everyone is working to usurp as much information as possible from the market, in any way, at any cost. Understanding your target allows you to ensure consistency between what the company does for its target and what the target seeks and expects. More and more companies in the most diverse sectors use multiple tools to know and even monitor their target audience in terms of marketing. In some passive sentences, you can omit the actor. ‘I was hugged’, for example, is a perfectly sensible passive sentence, although it provides less information.