Ikea is one of those brands that knows what content marketing is. And manages to do it well. An example? His latest “Sleep movement” campaign that promoted good and enough sleep. Don’t know what content marketing is? Let’s start here then! We find a first definition from the which defines it in 4 simple lines defining it: ” a marketing technique aimed at creating and distributing relevant and valuable content to attract, acquire and engage a clear and defined target audience – with the aim to guide customers towards profitable action “Hospital Mailing Lists the king element when it comes to content is creativity, but there are tools par excellence that are useful Hospital Mailing Lists ul images to look at but which use icons and writings to summarize or explain complex concepts.
Podcasts are another tool that has kicked
Podcasts are another tool that has kicked off after a couple of years of stan-by. These are downloadable recordings that you can listen to offline anywhere, Hospital Mailing Lists whenever you feel like it. Gaming is the new frontier of content entertainment . The use of interactive content that allows the user to “Take control” of the situation by interacting in the form of a game. In 1989 ikea opened its first store in italy and its goals have not changed since then. Making people live a better life at least for most of us is their mission. Although the company has evolved to adapt to an increasingly urban and increasingly frenetic society, Hospital Mailing Lists ikea does not abandon its ideals .
In fact for the duration of about a week
In fact for the duration of about a week. The influencers selected by the brand ventured into bedtime stories that with a low and sweet voice reminded how important it is to sleep and dedicate the right hours to sleep. In short, in my opinion,Hospital Mailing Lists ikea has fully centered the concept of content marketing and has been able to implement it on the occasion of its 30th anniversary. In your opinion, has it been able to make the most of the situation and implement an innovative campaign through content marketing?Hospital Mailing Lists Let us know with a comment!