Digital marketing is one of the fastest growing. Areas in the industry, as it is one of the most effective. Tools to reach a larger number of audiences through. The use of technology and new media. And it allows for greater engagement digital marketing. Is one of the fastest growing areas in the industry. As it is one of the most effective tools to reach. A larger number of audiences through. The use of technology and new media and it allows. For greater engagement when talking about strategies. And investments on this platform a concept emerges. Panama B2B List That is becoming more and more relevant digital advertising.

It is estimated that investment in this area in

It is estimated that investment in this area in. 2015 was around 165.159 million dollars, and at the beginning. Of this year the projections pointed to 186.200. Panama B2B List Million dollars according to data from statista. This is a trend that will continue and will even grow. In the next four years this is what a bi intelligence. Report refers to, which indicates that only. In the united states consumers will continue. To increase their time spent on digital media. Something that will motivate brands to allocate. Larger budgets to these channels thus it is estimated. That by 2021 it will be around 100 billion dollars in annual. Revenue largely driven by changes in the consumption. Panama B2B List Habits of audiovisual content which migrate. From traditional television to video streaming.

Another factor that will contribute to this growth

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Another factor that will contribute to this growth. Is mobile phones which will become the main destination. For investment in digital advertising let’s not forget that social. as well as,Networks are one of the main engines of this. Format this is something that facebook and google. Are very very aware of, since between the two companies. They account for 85 percent of digital advertising. in the first place,According to an iab pwc study subscribe. To the premium content of merca2.0 from madrid .To mexico city the most reliable source of global marketing strategies. Panama B2B List A look at the strategies of the big brands and consumer trends.

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