But let’s go with wikipedia’s here: “public relations is the practice of managing the spread of information between an individual or an organization (such as a business. Government Uganda Phone Number   agency. Or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.” let’s imagine something bad has happened with your business or company. 

Maybe you or your staff made a mistake that affected several customers.  your product is faulty. Maybe you’re experiencing financial crisis and its affecting the quality of your products. How would you handle that? Have someone whip up a press release for you?  Not bad. But think for a moment. If you Uganda Phone Number  keep publishing updates via a press release. Your customers will have to browse through hundreds or thousands of press releases to find updates on the situation. Or keep doing a google search. Hoping a media outlet will have updates on the situation. The most optimistic ones would keep typing “(company name) (insert problem) resolved” to check for positive results. Imagine posting the problem on your blog. 

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And providing updates on the situation as needed. That’s what the guys at buffer did when buffer was hacked. Joel (buffer’s ceo) published a post originally titled: “buffer has been hacked – here is what’s going on.” buffer hacked for content marketing benefits joel apologized for the inconveniences caused by the security breach. And promised to post updates of the situation—there were ten updates in all. Wait. Here’s the kicker: joel Uganda phone number and his co-founder were active in the comments section addressing questions and concerns of customers. Go read the comments to find out how impressed (generally) customers were. Other examples include singaporean realty portal. .Co’s apology for the misdemeanor of an employeer content marketing benefits and kickstarter’s apology for not cancelling an offensive project even when people wrote in asking them to cancel it. 

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The kickstart blog for content marketing benefits research has shown that leaders who are humble enough to admit mistakes will be viewed more favorably by their followers. It’s always better to hear you admit you’re wrong on a medium you control than from third-party sources. Posting company Uganda Phone Number  announcements. Arrival of new hires. Product updates. Apologies when wrong. Etc. Are all good pr tactics. You know what’s even better? Any news outlets reporting any new developments in your company will link back to the original article on your blog. And that’s some white-hat link building there! Okay. Doesn’t mean you should go out of your way to create problems so you can build links to your site. 

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But creating content that solves problems your target customers or your customers have shows them you care. For example. Let’s call your product or service “f.” imagine a prospect searching “how to do p on f product” or “ways to improve f service” and a blog post you wrote. A video you created. Or an e-book you Uganda Phone Number  published pops up in search results. When that happens. You’ve not only successfully spread information—part of what a good pr firm does—but you’ve also controlled the tone and narrative of such information. When you do content marketing well. Your reputation and the public’s perception of you improves.

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