Apart from being in full celebration for her. Majesty’s 90th birthday at buckingham palace they are in full search of someone who can manage the british sovereign’s facebook and twitter…

The first four months of 2016 have been marked. By the deaths of various celebrities including david bowie, alan rickman and, most recently, prince. These topics become a worldwide trend…

The benefit of the consumer or the profit. For the brand although they seem different, they are two arms that together make up the body of a mobile marketing strategy.…

Cross device campaigns are 60 percent more effective. Than other marketing strategies at deepening consumer engagement, and drive more store visits by 24 percent. At a time when the trend…

Sticking to and incorporating technological. Elements into marketing processes gives the brand a sense of constant updating and innovation. Likewise it captures the attention of the consumer. Who is immersed…

In an online segment where 87 percent of consumers. Say they have never downloaded an application to order food, there are areas of opportunity for fast food brands to focus…

The evolution of digital marketing is a recurring. Theme in the world of marketing and advertising, it is common for innovative strategies to be created, or for new functions or…

Twitter shares in after-hours trading add just. Over 12 percent in value decline. This as a consequence of a results report that was not satisfactory for wall street analysts. What…

A couple of years ago it would have been difficult. To believe that twitter would face a crisis of the magnitude that we see now, and despite being one of…

Native advertising represents a trend in the. World of current advertising and is increasingly. Being invested by brands. If you are a marketer we tell you six things you. Should…

He optimization of a digital marketing strategy. Is paramount when working within social networks. Where effective interaction is key to these results. Although social networks are free as is the…

The use of adblockers has turned more than. One website that depends on advertising to have green numbers and stay afloat, so advertising platforms have to respond to this problem,…

Lthough it is difficult for companies to maintain. 100 percent quality in their products and services, there are many cases in which internet users seek to discredit a brand with…

Youtubers are a phenomenon that transcends. Social networks, but that the big media and institutions fail to see. Ignorance of the phenomenon behind the collapse of “Hola soy germán”. International.-…

Digital expertise in security, internet and mobile. Development as well as digital marketing have been. The most demanded profiles in executives in europe. And the united states during. The last…

Escape room experiences have become popular. Experiences both in the real world and in online games. But in the case of the toronto silent film festival. This room has been…

Social networks are a powerful tool that helps. Brands to establish a bridge with their target audiences and to learn more about their interaction and consumption habits. It is not…

It is important for brands to offer relevant. Content that provides added value to their audience. Marketing agencies and brands are constantly. Facing new challenges to reach their. Audiences for…

Nearly 72 percent of marketers and media professionals. Plan to reallocate some of their television. Advertising resources to their digital video. Advertising strategies we are almost halfway through. 2016 and…

The website represented the channel with. The highest use in the adoption of inbound marketing. By companies as reported by ibm in 2010. Achieving a loyal relationship between consumers. And…

Old navy posted a tweet with an ad showin. An interracial family made up of an african-american woman and child and a white man. The firm gap inc. Is again…

The vertical video phenomenon arises from the. Empowerment of mobile devices with digital cameras, so the two black bars that are used to fill the video frames when viewed on…

On the occasion of the international day. To fight bullying, the cookie brand launched a particular action: a special edition of smiles, but sad. Buenos aires, argentina.- on the occasion…

You have 90 seconds to capture the attention. Of a person, what do you prefer, tell a story or show an image that synthesizes it? And it is that recently…

Digital marketing continues to evolve so it is. Important for brands and marketers to master the trends that emerge as 2016 progresses. We are in the first week of the…

Social networks became the second most. Important channel for marketers who applied digital marketing strategies in 2014, according to data referred by emarketer, gigaom and extole. There is a wide…

In mexico there are about 53.9 million internet. Users of which 9 out of ten use social networks as a communication channel. The reach that can be obtained through social…