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Five Ways Gen Z Differs from Millennials When it Comes to Marketing

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A successful email marketing strategy depends on having a strong, clean list. Email list management encompasses a number of actions you’ll want to master in order to grow a loyal list of subscribers. From managing bounced emails to adding double opt-in signup forms and creating re-engagement campaigns, the goal is to grow your subscriber base […]

Observe how they promote marketing content

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Seems simple enough how your competitors market their products. Take note of your competition’s content strategy. Learn what technology stack your competitors’ use. Analyze the level of engagement on your competitors’ content. Observe how they promote marketing content. Look at their social media presence, strategies, and go-to platforms. Perform a SWOT Analysis to learn their […]

Analyze the level of engagement

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Tells you where your competitors are falling short — which helps you identify areas of opportunities in the marketplace, and test out new, unique marketing strategies they haven’t taken advantage of. Learn through customer reviews what’s missing in a competitor’s product, and consider how you might add features to your own product to meet those […]

Learn what technology stack your competitors

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Ensure your product was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently? marketing conducting a competitive analysis If you’re not sure, or if the last “analysis” you ran was a quick perusal of a competitor’s website and social media presence, you’re […]

Take note of your competition’s content

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Prefer video check email below has content that would be valuable to someone visiting San Francisco. Via Really Good Emails Remember, the goal with email marketing content isn’t just to sell. It’s also to maintain and strengthen the relationship with each subscriber. Content is the single best way to achieve this on a consistent basis. […]

Analyze how your competitors market

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Customers who hadn’t how products you sell can help fix various other problems in basements. This is what Instead did. Except rather than teaching homeowners how to get rid of something, the email is all about getting more of something – beautiful grass. Email campaign from Instead on lawn care tips Via Really Good Emails […]

Determine what products your competitors offer

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EBook download about you have educated your subscribers on the potential benefits of the supplement before you present the offer. Now, the product is the answer they’ve been looking for, rather than something being shoved in their face. Fullscript, for example, sent an email covering all the information someone might want to know about Vitamin […]

Determine who your competitors are

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Selling the product while there’s nothing wrong with that, think about what else you can send to your new email subscribers. Do you have a special report they would appreciate? An excerpt from a podcast or book? A video that teaches them how to do something? A handful of blog posts that have proven to […]

Market and sell more effectively

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This type of email marketing content increases opens, clicks, shares, replies, and other forms of participation. Plus, it creates loyal customers who trust and respect your brand. So, they keep coming back for more. 5. Audience insights CMI found that 42% of companies said one of their greatest challenges was creating content that appeals to […]

Develop new products and services

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When customers appreciate expect your content. They want your content. So, deliver it! 2. List building Likewise, anyone who finds your website and appreciates the content you’ve published is more likely to want more of it. High-quality content on your site assists your list-building efforts. With no content, how many people are likely to fill […]

Identify gaps in the market

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Distribution Search engines separate, companion report from CMI found that 74% of B2B marketers cited email as the most-effective channel for pushing out content. Of course, it works both ways. Email marketers should find effective ways to use B2C content in different kinds of messages. If you’re sending an email newsletter, but then using all […]

Competitive Analysis in Marketing

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Only website metrics down the walls between the teams and figure out how to combine your efforts, and you’ll get better results. In other words, email isn’t just about selling, and content marketing isn’t just about information. Both need each other to do what they do best – engage and convert subscribers, visitors, and customers. […]