Various visual and intuitive tools, motivating the execution of actions and creating an effective and simple process to undertake. 7. Empower teams with tactics and tools Blue ocean tools and frameworks empower teams, motivating them to work systematically and get hands-on to develop new solutions and envision new market territories. 8. It is a win-win strategy The blue ocean approach aligns and benefits the three fundamental parts of your business: Value, profit and personal . Creating the conditions for teams to innovate, the strategy humanizes the operation and develops creativity and initiative, which result in promising solutions and more satisfied customers.

Methodology? The blue ocean approach aligns and benefits the three fundamental parts of your business: Value, profit and personal . Creating the conditions for teams to innovate, the strategy humanizes the operation and develops creativity and initiative, which result in promising solutions and more satisfied customers. If you think creating a blue ocean is for you, now is a good time to put this theory into practice. Here are the essential steps of this strategy. 1. Eye awareness This stage works basically as a kind of benchmarking and in it an analysis of your venture is carried out with respect to the competition.

It Consists Of Mapping Direct

Competitors, highlighting their differentiating factors, strengths and weaknesses, and then comparing them with your current business. In conclusion, examination After having mapped out the competitors, it is time to analyze the information gathered and detect “escape routes”, possible paths to develop a strategic plan. The focus of this stage is on finding the innovative value of your business , what differentiates it from others and what you need to invest in. We leave you here some points that could be interesting for your brainstorming: • Analyze companies in your niche to identify patterns and break them . Analyze companies from other niche.

Analyze the general context, anticipating trends and demands from the public.  Study the chain of buyers to investigate underserved audiences; • Consider complementary services that could improve the customer experience 3. Presentation of the visual strategy In this stage, the strategic plan is disclosed for the first time to .  selected audience, which may include customers . Non-customers, and even customers of the competition. The objective is to collect impressions and insights that help refine your idea and allow it .  To realistically align with the expectations of the target audience . Visual communication Finally, the feedback from the presentation is incorporated into a final plan that becomes the company’s business model.

A Good Strategy Must Combine

Similarly,  highest possible profit with the lowest added risk, differentiating the company’s products and optimizing the return of customers. We saw with the example of Apple that, although the blue ocean is a valid str .  Above all, continuing to swim alone is a significant challenge . And this is so because the trend is that . Over time, new market territories attract competitors, becoming red oceans and requiring, once again.  That new opportunities be sought. In this sense, the steps list can be follow constantly , stimulat the development of new . Business fronts and the consolidation of a culture of innovation. Did you like to know more about the Blue Ocean Strategy?

Therefore, to master this methodology without any doubts, visit the official site of Blue Ocean Strategy L. And, of course, do not forget to read the books The Blue Ocean Strategy and The  .Transition to the Blue Ocean , for existing ventures. Our blog and Resource Center are also updat with news and relevant topics on innovation . In other words,  transformation and sales .  In addition,  we leave you other content that may interest you: • Doonut Economy. Get to know the sustainable model How does the employee’s experience affect the customer’s experience? Lessons learned from 65 Digital Transformation initiatives  . Keep exploring our resources and learn how our CRM can help your business prosper. Good business and until next time!

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