In this article we will see together what micro moments are, why they are important, why we now think from a mobile perspective and how marketing strategies have changed based on the customer journey
Phew, are you still there? Did you notice your mind wandering off mid-sentence? Mine sure did. If yours did too, that’s because it’s difficult to process information that isn’t structured. Before you can wrap your head around the information, a new piece of information is already vying for your attention. That’s actually a big reason why we use periods. Periods actually say: “OK, this is the end of what I want to say, let that sink in before you continue”. Let’s rewrite this passage with shorter sentences.
What Are Micromoments Definitions and Examples
Because of this, search engines have had to evolve looking for an improvement from a semantic point of view, i.e. trying to understand the search Malta Phone Number intent (with the new rank brain algorithm) in order to return the most efficient result to answer the question. Mobile traffic has soared, surpassing even desktop traffic this year. Avinash had already predicted a few years ago that we will not become “mobile first” but “mobile only”. 96% of users use the smartphone to search on the net, 87% of people use it as the first choice for surfing.
The Signs of a Passage to the Mobile
Today in 2016 there is the mobile frst index . In 2015 AMP contents arrived, i.e. accelerated mobile pages or optimized contents for mobile phones Let’s add a few more stats like the fact that we consult our smartphone +50 times a day and stay at least 177 minutes on our mobile a day. ( source KPCB ) mobile-only You understand well after all this data that change is taking place and users will increasingly use mobile for their needs. But if technology, needs and habits change, marketing also needs a bit of innovation. In the passive voice, the actor and receiver are switched around. The receiver then becomes the grammatical subject. Note that the meaning of the sentence stays the same, the only difference is the word order. But how did this theory come about?