According to the annual study of social networks. Carried out by iab spain, 84 percent of internet users follow a brand on social networks, with the main objective of finding out about them, as well as to receive promotions and be able to participate in contests. But what are the most followed to carry out this activity? According to the annual study of social networks carried out by iab spain, 84 percent of internet users follow a brand on social networks, with the main objective of finding out about them, as CIO& CTO Email List well as to receive.

Promotions and be able to participate in contests

Promotions and be able to participate in contests. But what are the most followed to carry out. This activity in this edition in which whatsapp. CIO& CTO Email List Telegram line and vine have been included. For the first time, it is not surprising that facebook. Is once again the most used network to follow. Brands 81 percent while quite far it occupies. The second position twitter 25 percent. Followed by instagram 11 percent and as an interesting. Fact according to the study participants the presence. Of brands in social networks is a factor of trust for. CIO& CTO Email List 31 percent of them.

On the other hand when it comes to influencers

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On the other hand when it comes to influencers. Research has found that 85 percent of internet. Users follow them on social networks especially. Women 88 percent especially as a source. Of consultation 71 percent as for e-commerce and social networks. Only 14 percent said they had ever bought through them, however, as an influence on the purchase process, their role is greater, especially facebook, to which 65 percent indicate as an influencing factor. Agree that brands advertise through social networks, with 27% saying it is very CIO& CTO Email List positive and a group of.

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