What is Marketing Management and which are the most accredited Masters in Italy? Starting with Kotler, the figure of the Marketing Manager is transformed into an increasingly multifaceted resource.
Phew, are you still there? Did you notice your mind wandering off mid-sentence? Mine sure did. If yours did too, that’s because it’s difficult to process information that isn’t structured. Before you can wrap your head around the information, a new piece of information is already vying for your attention. That’s actually a big reason why we use periods. Periods actually say: “OK, this is the end of what I want to say, let that sink in before you continue”. Let’s rewrite this passage with shorter sentences.
The consumer becomes the protagonist of the whole strategic planning process.
What Does a Marketing Manager Do
With the term Marketing Management we refer to all those activities of companies aimed at studying the market and managing relations with it. Through the study of demand, marketing facilitates the marketing of goods and services by Jamaica Phone Number modeling and promoting the offer. Marketing Management is , again according to Kotler’s definition, “the art and science of choosing target markets, as well as acquiring, maintaining and growing through the creation, distribution and communication of a superior value for the customer “. Marketing aims to develop satisfying exchanges that benefit both customers and marketers .
How Do You Become a Marketing Manager
Through the buyer-seller interaction a customer develops expectations about the seller’s future behavior. To meet these expectations , the company must keep its promises. What does a Marketing Manager do? marketing management The Marketing Manager is the head of product management; his responsibility may also include activities such as market research and advertising but does not include, at least in the European sense, sales and distribution. Over the past 20 years, this professional figure has branched out by adapting and responding to technological innovations. Today the Marketing Manager becomes also or exclusively the