On the other hand, training through Salesforce’s free learning platform .Trailhead , the acquisition of skills that allow users to develop technological skills and soft skills . That will help them add technology in activities such as sales, customer service, marketing, e-commerce .Data analysis and much more. To date, more than 12,391 users have joined the Trailhead program in Colombia . And in Latin America more than 1.3 million have achieved badges thanks to their active .  Participation in the various training courses it offers. “At Salesforce we seek to strengthen training in ICT skills and thus reduce the gap in trained talent in Latin America.

Head of Government Affairs for Mexico, Colombia and Central America in Salesforce. “Training is key not only to support companies in their digital transformation, but also to make cities increasingly intelligent, with citizen services that are more accessible and closer, for example,” she completes. A direct effect of the impact of training and technology is in the creation of employment opportunities. According to the IDC Salesforce Economy report, it is estimated that the Salesforce ecosystem will generate more than 163,000 jobs and more than $11 billion in revenue from new businesses in Colombia by 2026.

What Is It And How Does This

Business model work? Estimated Denmark phone number reading time 8 minutes What does a blue ocean make you think of ? For many people, it is an image of peace and tranquility, inspiring them to see the world as a rich and vast place. For this reason, it was not by chance that W. Chan Kim and Renée Mauborgne chose this metaphor to baptize one of the most popular strategies of recent decades . Professors at the European Institute of Business Administration (INSEAD) are the authors of the best-selling book The Blue Ocean Strategy , launched in 2005 and translated into more than 40 languages. But in the end, what does a blue ocean have to do with running a business?

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In this article, you will understand the proposal, the differential factors and advantages of this strategy, as well as the step by step to apply it. Read on and expand your knowledge! Blue Ocean x Red Ocean Before we talk about the blue ocean, we have to talk about the red ocean . And this is so because it defines the market as we know it , regardless of the sector or industry . What is the Red Ocean? The red ocean is a predatory environment where the water is the color of blood. In this highly contested territory, the fiercest shark wins, able to intimidate other predators and take the biggest portion of the food. In business terms, the players try to expand their market share by surpassing and even eliminating the competition by forming conglomerates.

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Aviation and telephone companies, and even Facebook itself (currently Meta) are examples of companies in a red ocean. This happens because your market is saturated or in the process of being saturated . With established limits and rules, this is a space where many companies act in the same way .In pursuit of the same goal: to grow by surpassing the competition. It happens that staying ahead of the competition takes time and money. In addition to that, it is not possible for all the players to have . The preference of the public, nor infinite resources to develop new products.

In some cases, the dispute is so even that it is difficult to obtain the ideal profit . Since the company has prejudice to maintain the conquered space. All these elements generate a fight for consumers in which each company must choose between .  Added value and production costs . In saturated markets,  , making all our tools available to those who wish to acquire them,” said Teresa Verthei .attempts at differentiation . Are quickly copied by the competition and stop being a differential to become a market standard, raising the costs of all companies.

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