Google Decided to Measure Everything
What Causes Downtime? When we talk about downtime, we often talk about the unavailability of your website. The website is therefore not or incorrectly displayed to your visitors. If we…
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What Causes Downtime? When we talk about downtime, we often talk about the unavailability of your website. The website is therefore not or incorrectly displayed to your visitors. If we…
How do I copy an event from Universal Analytics to GA4? Suppose you already have a number of events in GTM that you measure in Universal Analytics. You can migrate…
Think of age category, country, interests, etc. 3. Customized parameters These are the parameters that you, as the name says, adjust yourself. So you can come up with this yourself,…
This determines when a tag should be fired, regardless of whether it is to Universal Analytics or to GA4. If you had not yet set up a Universal Analytics tag…
You enter the name of the event here, so you can come up with it yourself and you do not have to create it in advance via GTM. In the…
At Dimension name and at Event parameter you set the parameter as you have set it in GTM and send it with the event. In my example that is ‘button_text’.…
Only if the search term in the url of your website is behind one of the parameters s, q, search, query or keyword, will it be measured automatically. If you…
This means that all interactions on the website are measur as an event. Think of page views, starting a session (visit), but also watching a video and a transaction. In…
We kept it simple and opted for the Power Virtual Agents tool. Because it works great and is nice and free in your Office package. 4. Robot head In other…
Hurrah! Harry was born In September 2021 rusk with mice arrived on the desks: Harry van HR was born. Self built and born. And there was only four months between…
Make the necessary calls internally Inclusive communication is a learning process that everyone has to go through. It is important to ensure that you have internal support and that people…
That is why the France (CNIL) , Austria (DSB) & Italy (Garante) have already imposed a ban on the use of Google Analytics. Since this is a coordinated action in…
For example, if you use Hotjar or a Facebook pixel, the cookie banner is still necessary. Even if this is the case, the privacy-friendly analytics script will still run ‘before’…
According to the law, you may only trigger a page view if you have given permission for this. If the visitor does not give permission, you do not have any…
You need guidelines for that. Resources such as Deliciously Clear can help you create a tool and an internal framework that can ensure that the language us by the organization…
I myself am not a fan of temporary projects where inclusion is very high on the agenda, only to end up at the bottom of the to-do list after a…
Translation: “There are companies storing gas as if it were toilet paper in March 2020. I prefer not to mention those companies, because they are often in the news, but…
Who, according to the King, should maintain and pass on the ‘values of freedom and democracy’? Politics? The people themselves? What exactly does he want to happen the next time…
The Speech from the Throne is the annual fart in the elevator of readability. But no, I’m not going to point out the ten ugliest sentences from this much too…
The artist wrote emotional captions under each image. Such as This is worse This is the worst . The captions and images seem to be in dialogue with each other…
During both world wars, states invest in print material that encourag nationalism and support for the war, and hostility toward the enemy. Then as today, the real horror of war…
You don’t start a change process for fun. There is a goal, a thought, perhaps even a ‘purpose’ behind it. Explain this as best you can, in clear language. “How…
Suppose you are the manager of a company that is on the eve of a major change process. Does that feel like a nice challenge… or like a perilous abyss?…
Captions and images against or in support of wars are shar on social networks. Most are quickly forgotten. «The awareness of the suffering that accumulates in a select set of…
In the absence of his master, he conjur up, with magic words, spirits he could no longer control: “Lord, my need is great. I have conjur spirits that ignore my…
Also read: ‘Do you writeprejudices that communication professionals are fed up with You can learn to quantify But there are also questions to which the answer really only takes ‘a…
After all, ‘no’ is not a nice answer. That is why ‘even’ is often used to make a question, task or situation small(er). Short and fast. But we all know…