Content Marketing is definitely one of the best strategies to build user trust, as it has been shown to generate approximately 3 times more leads than paid ads.

This is because quality content is a tool that companies have to position themselves as an authority in their niche, delivering relevant and valuable information to users.

In this sense, it is worth exploring all the possibilities, formats and themes that digital content offers:

blog posts,
podcast ,
infographics
and videos are always a good bet.
However, in recent years , interactive content has taken off for its results in promoting the active participation of users, which improves engagement and, consequently, positively impacts conversions.

To give you a clearer picture of the potential of interactive content,

I present to you the interactive calculator made by lansinoh. In which the user can see how economical it would be to adopt. Natural breastfeeding instead of standardized formulas:

In addition to surprising the CIO & CTO Email List user with its originality. This type of page allows the company to obtain valuable data from. Its audience , which provides information about their interests and preferences. When they interact with the dynamic elements that appear on their screen.

If you want to know more about how interactive content can improve your digital presence. Download the following ebook and review its possibilities in detail!

5. Amplify your content through social networks

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According to Oberlo , 54% of users turn to social media to research products before they buy.

Of course, to strengthen your digital presence it is essential to be on the social networks where your customers are.

And it is that many people dedicate a large amount of their time to social networks. They are there and this represents a great opportunity to expand the reach of your brand online.

However, keep in mind that while they are great tools for community building, social media alone is not enough to create a complete digital strategy.

This is because basically they are not your own channels, so building your digital presence only on them would be like planting seeds on someone else’s land. In the end, what you post on social media is no longer yours!

It is recommended that you use them as sources to attract quality traffic to your website. For example, you can share your recent blog posts or best-selling product pages, post video success stories, or prepare viral content.

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