The development of digital marketing strategies. Is an essential part for brands to achieve greater contact with their audiences. It is not new that the development of digital marketing strategies is an essential part for brands to achieve greater contact with their audiences, especially considering that consumer habits are constantly changing. The use of social networks such as facebook, twitter, instagram and snapchat, as well as blogs, seo, Training Directors Email Lists video advertising and other tools allowed new levels of interaction between brands and consumers. And it is that the investment in digital marketing continues to grow, only in 2014 the amount amounted to 143 thousand 567 Training Directors Email Lists million dollars.
It is also a field that does not stop evolving
It is also a field that does not stop evolving. Training Directors Email Lists It is common for new tools to emerge that allow. in reality,Brands to improve the efficiency of their. Strategies here are some changes that have been. Registered recently and that you should already. Master facebook recently announced that there. Are already 3 million companies that are. Advertising on its platform a figure that represents. Training Directors Email Lists A growth of 50 percent in one year it should be noted. That the majority are small. And medium-sized enterprises (smes). moreover,Training Directors Email Lists 2. Snapchat continues to gain brand appeal.
According to the company’s ceo evan spiegel
According to the company’s ceo evan spiegel. in addition,Firms such as pepsi, amazon and cnn have recently. in like manner,implemented strategies on the social network. Also, snapchat launched the live stories option. 3. A large number of brands are beginning to commit resources to tools such as periscope and meerkat. According to a survey conducted by brandlive, 25 percent of companies consider increasing their investments in this type of application this year and 39 percent see live streaming as an integral part of their marketing strategy. 4. Investment in digital marketing in latin america will grow this year. Training Directors Email Lists According to hernán rodríguez.