Dance theatre music opera circus and shows for young audiences the Théâtre de Nîmes has two halls. Under the direction of François Noël, the team hosts around 50 shows each season for an average of 115 performances. Open to the international scene, the crossroads of the arts and experimentation, the Theater pursues an active policy of support for creation, accompaniment and development of audiences. Our strategic approach: Action! In order to exist in a very competitive environment, our strategic reflection consisted in proposing to the theater to reinforce its visibility. Indeed, the discreet character specific to this city, which appeared in the old logo, is also found in the very location of the theater , located on the small square of La Calade, in the heart of the narrow streets of old Nîmes. In other words, it’s not easy to find it.
A geographical location
Offering little publicity (in the sense of making it public). It is on Wedding Photo Editing this analysis that we recommended making the logo a very strong visual marker . A logo that would make noise, as if to voluntarily counterbalance this lack of presence on the territory and in the minds of the people of Nîmes (in any case of audiences far from the theater). 1 2 3 Previous Next A symbol of action and expression A certain wisdom emanated from the previous visual identity. The logo was sober, balanced and discreet. We thought we had to wake up all that. Theater is the comedy of life . Emotions, images, voices, songs are intense, strong, powerful. What better than the exclamation point to wake up a sleeping house? We therefore proposed to make the logo ring with its red dot on all the posters. A cheerful visual alert. Then the communication system could continue in this visual fanfare , filled with colors, blocks, movement.
Some might have said
A merry organized mess”. The Buy Email List expression seems appropriate to us. This project did not succeed in convincing our sponsor. This is the bidding game. In any case, we put all our heart and convictions into this creation. That’s why we are happy to have shared it with you. This convention is an international treaty signed by the member states of the Council of Europe in 1950. by allowing judicial control of the respect of these individual rights. But before presenting to you the avenues not retained that we had proposed, let’s take a short detour to the subject of the image of the European institutions.