Treat others with respect online: on social media, in dating apps and during meetings, by being on time, being friendly and communicative. Be considerate of others: don’t ghost your date…

This ensures that you build long-term relationships with customers so that your company binds customers and grows. By making your organization aware of customer success, you will better understand how…

So you have to read the book to find out what’s going on . What I do want to talk about are 5 digital principles that help you to be…

You can order everything online.You can look at your screen twenty-four hours a day. You can announce major life events with a digital map. Looking for a partner, a job,…

A strategic advisor has knowledge of the customer’s industry, knows how the customer works and knows the range like the back of his hand. Start with a customer journey map…

What does your customer encounter, what does he need to excel and how do we deliver value to the customer in the future? That is why you will have to…

Whether this is negative or positive: act proactively based on feedback you receive. 9. QBRs and EBRS Arrange personal appointments with your customers on a structural basis. Look back on…

But if you are going to scale up, you will have to set priorities and look at it in a different way. 10 tools to achieve customer success To help…

Are you working on customer success and do you want to know how to effectively expand this? Every business struggles with customers. How do you manage to deliver as much…

It reads fantastically and is above all very complete. Also as an experienced copywriter I have learned many new things and my memory has been refreshed. I am on edge…

Also read: 3 kickass copywriting formulas explained: PAS, AIDA & PASTOR 4. Don’t overuse a word Your reader’s most important question is central and you answer it. No more. Sticking…

Should there be several paragraphs under the heading? Then choose an extra subheading . 2. Summarize the key message in the first paragraph You put the purpose of your message…

So it’s no wonder you see a lot of sponsored posts and ads popping up on your timeline. And that’s cash for Facebook: In the last quarter of 2020, the…

There is a good chance that you would like to get started with all of them, or that you are a bit dizzy. Make sure you choose the trends that…

Digitization of the cultural offer In the corona crisis, many cultural institutions have (out of necessity) had to make the switch to digital resources. Performances were streamed, artist talks were…

So as a marketer you are not yet ‘too late to the party’. A podcast can be a great addition to your organization’s programs and activities. A number of things…

How can you as a cultural institution respond to this? First of all, by letting go of the urge for the perfect timeline or posting only the most attractive art.…

Long-term collaborations with influencers A development that has been ‘hanging in the air’ for a number of years is longer-term collaboration with influencers. Influencer marketing has become an integral part…

Pandemic and hybrid works expose problems The events of the past two years (coronavirus pandemic, war, inflation, tight labor market, hybrid working) have thrown many things into question. Certainties were…

But do you want to work with 5 people who are all at the office 2 days a week? Then the chance of finding a suitable day and time is…

Your people always know very well how to do their job. And they usually know very well how to point out where working and collaborating can be improved. After all,…

Photo of American football players in concert (a huddle) Do what employees ask of you What employees indicate that can be improved, of course you have to do! What could…

To organize your hybrid and digital collaboration, you as a team, department or project group must make it much more explicit how you want to do this. 5 things help…

To practically organize your daily work, 6 things are important. 5 of them provide guidance when organizing your work, and the 6th, although indispensable and unavoidable, is distracting. Let’s start…

UTM tags marketing strategy These were the top 10 articles in January. Want to read the most popular articles from other months? You can find them here .In a tight…

Sander Kalkman zooms in on the latter in his article. How can you use artificial intelligence in your content marketing? In this article he shares a number of tips. AI…

These are the online trends & developments for 2023 What are the most important trends for online marketing, communication, content and social media? Recently, many articles about online trends have…