To know that a client is satisfied, it is not necessary to wait for “smoke signals” or that the client does not communicate them directly.
Luckily, the web environment and Digital Marketing have given us multiple metrics to measure satisfaction levels, such as:
NPS The net promoter score (nps) is based on a simple question: “on a scale of 0 to 10. How likely are you to recommend our products/services to a friend?”
The average score that your customers give you is the nps and. Of course, the higher it is, the more satisfied they are.
Comments and brand mentions
Monitor how your brand is valued on the web , on customer review and evaluation sites, such as Capterra and TripAdvisor, as well as on any portal where you can collect the perception of your consumers.
This will also give you a clear perspective on the effectiveness and reception of your strategies and flows and interaction.
It is a metric that, at the Canadian CEO Email Lists same time, can be measured by other metrics. In general, it refers to the level of customer commitment, which gives an indication of their satisfaction and assessment.
One of the ways to evaluate Customer Engagement is by calculating the response rate of the messages and communications that are sent to customers through the different channels.
If the vast majority of them tend to respond and are willing to interact at all times, these are excellent signs!
If you read this far, you already know why it
Is so important to generate satisfied customers and what are the key actions to achieve it.
Following these practices and strategies will contribute to the positioning of your business and its profitability.
Remember: it is always cheaper to satisfy and retain a customer than to win a new one.
And, at the same time, a satisfied customer can become a brand ambassador that attracts many other buyers.
Finally, guaranteeing a good experience will stimulate the user to share information that you can use as key data for decision making.