To effectively manage its assortment , every commercial enterprise is required to make numerous choices : first of all, there are choices that have strategic value, such as the option…

Using shorter sentences makes your text easier to read. And, readability is important for SEO. It makes sense if you think about it. Google likes to show (and people like…

Whenever we think in terms of the market, the first thing we have to refer to is the demand . The type of demand is in fact the first factor…

In the passive voice, the actor and receiver are switched around. The receiver then becomes the grammatical subject. Note that the meaning of the sentence stays the same, the only…

Did you know that the brand affects certain areas of the human brain? Yes, it is he who “biologically” conditions our purchases. Over the course of history, several experiments have been carried out…

First of all we are consumers! More than students, workers, young and old, we are consumers. Let’s think of any activity that we carry out every day: we need goods…

Consumer communities they determine constraints, but also direct and immediate opportunities as they not only contribute to the formation of needs and attitudes, but they intervene in a substantial and…

So said the poet Pablo Neruda in ” Il Postino ” When the good Mario asked him to write a poem for his beloved Beatrice. Well, how do you write…

As for the marketing levers (from 4P to 4C) also for Merchandising the logic of the web overturns and adds new postulates. Let’s start from the beginning. Let’s focus on…

This fragment is a lot easier to read and more engaging. Shorter sentences make it easier to get your message across. And make no mistake: this is true for more…

The Weapons of Persuasion is a book written by Robert Cialdini in 2001 and studied for years in all universities around the world. The book is an exhaustive collection of…

Getting started playing candy crush is ridiculously easy. The rules are easy, the possible interlocking combinations are few and this ease means that users learn to play almost unconsciously .…

Made in Italy is still little present on the web and little known abroad although Italy boasts excellence in the food and fashion sectors. Marketing Freaks therefore aims to motivate…

We know that at least 60% of purchases are driven by the search for information via the Web, which then run out both online and offline. This means it is…

What is the customer journey? Let’s explore why the passive form demands more effort. As I told you before, the basic active sentence structure is quite consistent and logical in…

since we are a marketing blog with a particular passion for movies it seemed nice to us to intervene in what is the viral topic of the moment: Quo am…

What is the marketing plan: Definition and Explanation The Marketing plan (or marketing plan) is the application work plan that derives from the marketing strategy. Secondly, the passive voice uses…

Instant Marketing is increasingly spreading among web marketers, above all thanks to the enormous spread of social media , which convey the advertising messages of the various companies with a…

A few days ago we celebrated the thirtieth birthday of the internet , the use of which is now widespread all over the world, and which represented a real revolution…

Let’s explore why the passive form demands more effort. As I told you before, the basic active sentence structure is quite consistent and logical in English. The passive voice turns…

What we will see in this article is the operational and strategic marketing of the major marketers in the world such as Kotler, Lambin and mcgraw hill , but we…

In this article we will see together what micro moments are, why they are important, why we now think from a mobile perspective and how marketing strategies have changed based…

she has carried out research in Italy and in the United States on issues related to identity policies and migratory phenomena. For six years you have been involved in research…

Dwelling on the branch of anthropology that interests us most here, namely the cultural one, we could say that anthropology is the study of the other, inserted within a society.…

Definition of marketing funnel: what it is and what it means The marketing funnel is a system that channels traffic into a funnel-shaped purchase process. Consumers are attracted, leads are…

Economics teaches us many things, from sociology to psychology. Economics, like these sciences, studies demand and therefore consumers. By studying economic theories, the context of action is better studied. THEORY…

The fundamental characteristics of the CDO one of the most important characteristics that managers and members of the modern c-suite must have is that of adapting their professional characteristics to…