And there is no reason to assume that the It will come as no surprise that the vast majority of respondents have a profile on LinkedIn (85%), but that 41 percent also tweet and 34 percent use ‘Personal Social Networks’ (such as Facebook) may well be. Within B2B, social media are often still seen as a place for consumers to come together, apart from trade blogs, but IT decision-makers use social media throughout the entire purchasing process, the figures show.
Image 1_Forrester research
Although social media is still new to many companies, there are pioneers in every sector who have already invented the wheel. Or at kuwait phone number list least dared to experiment. And with success! Following Gitta Bartling’s article, many reactions immediately came and it turned out that there were more examples than some might have initially thought.
Most companies that start with social media do so by putting all the information that is available within the organization ‘somewhere’ online. The mistake that underlies this is that you start from what you already have and therefore find interesting yourself. But the use of social media revolves around what your target group finds important. Before you start with social media, it is therefore useful to first do some research into that target group. Where is the target group and what is being talked about?
Relax and act
There are few modest entrepreneurs and directors. Anyone who leads a company should at least be convinced of their own product or service. Because how china numbers else are you supposed to convince the customer? When you look at it this way, it is strange that many companies are so reserved about social media. Why wouldn’t you shout your knowledge and expertise from the rooftops? And here is the crux of the matter. Because while major brands such as ABN AMRO, Coca Cola and KLM have been used to drive sales and cultivate customer loyalty by sending people talking about them for years, whether online or not, this is a completely different story for B2B.