Has anything chang in the meantime? Yes. Fundamentally. In 1951, Guinness us content as a marketing tool, giving away 1,000 copies of the book to customers. Now, Guinness World Records has a Facebook community of 1.3 million fans, and new records are shar directly with the world every day.
Keller’s CBBE model
To determine how content can strengthen the brand, we first ne to know how a brand gets a certain value. One of the most widely us models morocco phone number list for this is Keller’s Customer-Bas Brand Equity model, in which brand value is determin from the perspective of the consumer.
Keller’s CBBE model
The goal is to reach the top of the pyramid, where loyal customers have embrac the brand. Every consumer starts at the bottom, and it is up to the brand to guide them step by step to the top, until the top is reach. Content plays a primary role in this.
merchants
I will illustrate the role content can play using an example. With a summer in which the whole of the Netherlands was glu to the TV watching Heel Holland Bakt , there is no better example than a typical Dutch baking brand that everyone knows: Koopmans.
Step 1: Who are you?
In order to ultimately build a strong relationship with someone, they must first know the brand. Creating their own china numbers identity and brand awareness is therefore the first step.
Brand Identity
Determining your own brand identity is the most important step in this process. It provides it’s a matter of choosing direction and offers support in everything the brand radiates, including all content. Many brands use a derivative of their own mission as a brand identity. This brand DNA is then reflect in all content.