Companies often do a lot to be visible within the first search results of Google. Very important of course, but what if the customer does not search via Google Web, but via Google Images? Does the company still score well? Are products findable, do they stand out sufficiently and do they lead to conversion opportunities?
In this article more about why searching via images is so useful. But especially, what you can do as a (web)shop to make images score.
Purchase starts with (online) orientation
A consumer goes through different phases when buying a product. Cor Molenaar has summarized the different phases morocco phone number list in a practical model, the so-called ORCA model. It starts with orientation: information is gathered, interaction takes place between the supplier and the buyer and the buyer takes action. These different phases can take place both online and offline.
ORCA purchasing model by Cor Molenaar
Orientation on text or image
During the orientation phase, the consumer has identified a need. However, he or she does not yet know exactly how to south africa numbers fulfil this need. A general orientation begins. The route a consumer follows in this orientation partly depends on the nature of the product:
Functional character : a product description plays a major role (an internet subscription or book)
Visual character : the emphasis is on the external features of the product.
If the visual aspect of a product is of decisive importance, it is obvious that the consumer the cbbe model consists of four steps, divid into six building blocks prefers to orient himself on this visual aspect . Pinterest plays into the need for visual information, but in addition there is the possibility to search for images via Google.